Office of University Communications 

Missouri State University selects Ad Team members

SPRINGFIELD — Missouri State University has announced the selection of 18 students to participate on the Missouri State University Advertising Team. Working as an agency, the Ad Team will represent Missouri State University in a nationwide integrated marketing communication campaign (IMC) for American Public Transportation Association (APTA).

The team will be working on a project called Green Means Go. The project is aimed at promoting the environmental benefits of public transportation.

Once the team has researched, created and tested their IMC plan, they will present to APTA. APTA personnel will come to the Missouri State campus for the original Ad Club presentation. APTA could then invite the Ad Team to present to APTA executives at their headquarters in Washington, D.C.

“We are honored to be one of 12 universities selected to compete in this nationwide campaign for the APTA,” said Dr. Melissa Burnett, Ad Team adviser. “It really speaks volumes about the marketing program here at Missouri State, and it says more about the students involved.”

The following students were selected for this year’s Ad Team:

• John Anderson, a graduate student with an undergraduate degree in communication from Lee’s Summit, Mo., will help lead the art design committee. Anderson is a 2003 graduate of Lee’s Summit High School.
• Tyler Barnes, a senior marketing major from Neosho, Mo., was selected as the advertising president for the entire campaign. Barnes is a 2004 graduate of Neosho High School.
• Odie Blakely, a senior public relations major from Harrisonville, Mo., is leading the public relations campaign for the overall project. Blakely is a 2004 graduate of Harrisonville High School.
• Elizabeth Cimino, a senior marketing major from Springfield, Mo., will help lead the art design committee. Cimino is a 2003 graduate from Kickapoo High School.
• Gina DeGenova, a senior marketing major from St. Louis, Mo., will work as Art Director for the project. DeGenova is a 2004 graduate of Valle Catholic High School.
• Cali Duncan, a senior marketing major from Lake Ozark, Mo., was selected to serve on the sales promotion and production committee. Duncan is a 2004 graduate of School of the Osage.
• Andrew Garton, a senior socio-political major form Springfield, Mo., is leading the research committee. Garton is a 2004 graduate of Glendale High School.
• Katherine Griffith, a junior marketing major from Springfield, Mo., is serving on the copywriting and public relations committees. Griffith is a 2005 graduate of Kickapoo High School.
• Samantha Inman, a senior marketing major from Oakville, Mo., will assist on the sales promotion, public relations and media committees. Inman is a 2004 graduate of Notre Dame High School.
• Megan Keith, a senior marketing major from Springfield, Mo., is leading the budget committee and is serving on the public relations and research committees. Keith is a 2005 graduate of Greenwood High School.
• Megan Killion, a junior marketing major form St. Peters, Mo., is leading the creative committee. Killion is a 2005 graduate of Fort Zumwalt South High School.
• Anna Eberle-Mayse, a senior marketing major from St. Louis, Mo., will lead the sales promotion team for the overall campaign. Eberle-Mayse is a 2004 graduate of Pattonville Senior High.
• Tyler Oberley, a senior marketing major from Webb City, Mo., will assist with producing the presentation, creating interactive media and completing general production of the campaign. Oberley is a 2004 graduate of Webb City High School.
• Michelle Ohler, a senior marketing major from St. Louis, Mo., will help lead the art design committee and serve on the creative committee. Oehler is a 2004 graduate of Oakville High School.
• Josh Reuter, a senior marketing major from Fenton, Mo., will serve on the team’s research, production, public relations and video/photography committees. Reuter is a 2004 graduate of John F. Kennedy Catholic High School.
• Ashley Secoy, a senior marketing major from Shelbina, Mo., is leading the media team for the overall campaign. Secoy is a 2004 graduate of South Shelby High School.
• Ryan Simpson, a senior marketing major from Lee’s Summit, Mo., is serving on the research, copywriting and interactive committees. Simpson is a 2002 graduate of Lee’s Summit High School.
• Kristina Skei, a senior marketing major from Springfield, Mo., is serving on the sales promotion, research and copywriting committees. Skei is a 2004 graduate of Kickapoo High School.
• John Votaw, a senior marketing major from St. Charles, Mo., will assist with the production committee on the project. Votaw is a 2003 graduate of Francis Howell North.